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Who I am

Amy Fowler - Social media and SEO in Edinburgh, ScotlandMy name is Amy Fowler and I’m an internet marketing consultant based in Edinburgh, Scotland. I’ve been working in digital marketing for more than six years, providing a full range of services for all sorts of SME businesses, from one man bands to 30-employee firms. I’m a fully qualified SEO and PPC practitioner, with an Award in Search Marketing from the Institute of Direct and Digital Marketing.

While much of my experience was spent working with social media and SEO (which together form the backbone of a solid digital marketing strategy), I’ve also spent time working in business development. So I know about how companies work. I know about CRM and sales strategy. About budgets, staffing and process outsourcing. Most importantly I know where all of that fits into a wider marketing strategy.

In short, I’m not all about the pixels and clicks. The services I provide are there to help your business succeed.

How I work

For me, online marketing starts with the big picture. So to get started, I provide a consultation – a process which allows me to understand your business and your aims. This comes without cost or obligation – just lots of questions.

From there, I’ll put together a plan of action that details how I’ll meet your needs. I’ll take into account the difference between initial set-up work and ongoing work, I’ll address issues around allocating resources, and I’ll set out achievable timescales and delivery milestones to ensure that work is completed on time and to the brief. Once we’ve agreed on a strategy, I’ll be there to implement it – delivering the work, monitoring performance and making improvements. From there, it’s all about your results. To see the kind of results I can deliver, see my Case Studies.

Every project comes with its own circumstances and demands, so I calculate costs on a project-by-project basis, based on an estimate of time involved at a basic hourly rate. You'll find that my rates are very competitive. I might offer the same expertise and level of service as a digital marketing agency, but I’m an individual. You’re paying for a service that adds value to your business – not for Siren Digital’s accountancy department, shareholder dividend or staff Christmas night out!

To find out more and book a consultation, get in touch and tell me what you need.

Amy is full of ideas and passion for everything she is involved in, I wouldn't describe her as your normal marketing/product person because she has a great understanding of the impact of design and delivery helping her bring real value and insight to a business or product.”

- Lincoln Coutts, partner for the Interim Management Association training events.

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