If you are not using email marketing, you are missing a trick as emails tend to have the highest conversion rate of any marketing channel. Email marketing is most profitable and effective when it is well-planned and seamlessly integrated with your website’s user interface and your customer relationship management (CRM) processes. With the right approach, email marketing can be a great way of letting your existing customers know that they are valued and treating them as privileged insiders to your brand.
A coherent email strategy enables you to create strong, visually engaging marketing messages that arrive in front of the right people at the right time. Through email marketing, you can build a strong relationship with your customers by providing useful, stimulating information to customers in the form of newsletters, email courses and e-books, by keeping them informed about special offers, product discounts and promotions or by giving them the ‘inside scoop’ on your company. I can help you decide on the email marketing approach that’s best for you, help you segment your audience for closer targeting, and create and schedule compelling email campaigns that keep you front of mind with your customer base.
All email marketing is fully trackable so you can keep a close eye on how your campaigns are performing and how your customers are interacting with your email campaigns to aid further improvement and ultimately, greater return on your money spent.