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Whatever online marketing activity you are engaging in, it is absolutely crucial to put measures in place that continually assess its performance. The beauty of online marketing is that results are trackable – every click can be monitored and your customers’ behaviour scrutinised to measure how well your campaigns are performing and how they can be improved.

I can set up and configure web analytics on all internet marketing – across search, social media, email marketing and website activity. I’ll monitor results closely across all channels and I’ll interpret the data to enable us to gauge the impact of your marketing and plan further campaigns based on real insight of customers’ behaviour when interacting with your brand online.

I can set up conversion tracking on your site which measures how effective your website is designed to influence your customers to buy. This form of tracking also enables us to monitor paid activity such as PPC advertising in order to achieve that campaigns are achieving a profit.

If I am undertaking another service for you such as SEO, PPC, email marketing or social media, analytics form part of these services, and twice-monthly stats reports will reassure you that your marketing spend is performing across all channels.

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