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Often one of the most effective ways to make your business known to new markets is through advertising. But what if you could ensure that your ad was only seen by those actually looking for your business’s product or service, and only pay when some actually expressed an interest in it? You’d certainly agree that was money well spent.

With pay-per-click advertising, your advert only displays on the search engine results pages when somebody searches using the keyword terms that you bid on, and you only pay when someone actually clicks through to your chosen landing page on your website.

Pay-per-click is a very economical form of advertising because you can track the journey of your customers, right from the ad to the point of sale on your website. You can see how many clicks on your ads resulted in sales and how well your advertising budget is being spent. You can also easily test different ad creatives and switch ads on and off to align with seasonal promotions.

I can run your pay-per-click advertising campaigns for you, from setting up and structuring your Adwords account to working on ad creatives that compel searchers to click. I’ll help you optimise your website’s landing pages to ensure your customers to have the best buying experience possible once they click on your ad, and I’ll monitor the performance of your ads against your ad expenditure so you can be sure your advertising spend is returning a profit.

Facebook and LinkedIn ads

Depending on your industry sector and the type of customers you are trying to attract, you may find that advertising on social networking sites such as Facebook, Twitter and LinkedIn is a great opportunity for your business. Facebook ads enable you to target based on demographics such as location and interests, while LinkedIn ads give you the ability to target businesses according to industry, job function and company size. I can set up and run your advertising campaigns on Facebook or LinkedIn – simply get in touch to discuss your requirements.