The Consultancy Hub is a network of associated and partner companies and individuals providing training, resources and support to anyone setting up in business and working alone as a consultant.
The objective was to build a WordPress site for the Consultancy Hub, to provide a platform for partner companies to offer their services to consultants and to offer their flagship Business Start-Up seminar to consultants. Work is now being done to optimise conversion rates on the website, with careful attention paid to visitor behaviour and preferences.
In the area of search marketing, I am carrying out on-page SEO, link building and online advertising activity on an ongoing basis to raise the profile of the brand and attract consultants to the start-up seminar.
We will be running a LinkedIn advertising campaign, as well as promoting the brand on Twitter to build our community and increase awareness and engagement.
I will post the results on here soon!